Last Tuesday I was invited to my first press event – the presentation of the new products and design by Austrian vegan brand Vegavita. This was especially wonderful as I’ve been buying and loving their tofu, hummus and other spreads since I became vegan just over a year ago and had of course noticed their recent rebranding along with the appearance of a plethora of new products on the shelves of my most frequented supermarkets.
The event came with a short presentation of their products – and the promise that there will also be ice cream (which we even got to try – yummy!) as well as an assortment of cheeses soon – followed by a delicious 5-course-dinner of Vegavita products prepared by the wonderful Parvin Razavi of thx4cooking.
I love how eating vegan is slowly not only becoming generally accepted but almost mainstream. It’s not that big of a deal anymore to not consume animal products and with the wide range of Vegavita products available in regular supermarkets you don’t have to visit special stores anymore when you crave more than regular hummus or plain tofu.
Vegavita’s ad campaign is very colourful and tongue-in-cheek, with farm animals promoting the slogan #heutemalvegan (which roughly translates to “have a vegan day today”). On their website you can even resuscitate pigs, cows, chickens, sheep, ducks and goats.
However, my favourite of their whole campaign (besides – obviously – the food) is their theme song which you can listen to below:
Here are some more impressions from the dinner:
Have you spotted the new product range in your supermarket already? What do you think of it?
Photo credit for featured image: Vegavita