…and I was invited to last week’s presentation. Did I go? Of course I did! IKEA Austria hosted the event under the motto “It’s all about food” (Alles dreht sich nur ums Essen) in their recently renovated store in the north of Vienna (IKEA Wien Nord).
We were introduced to some of their new products and learned about IKEA’s focus for the next year.
The information that from September all their fish is MSC or ASC certified obviously wasn’t of much interest to me. The new 365+ products, however, immediately hit home.
Frank Ellerkamp, business area manager for crockery, showed us how the new collection is a lot more robust than it looks at first sight.
The pots now have glass covers so one can see what’s actually happening inside without raising the lid.
The plates look a little bowl-ish with their high sides.
For someone like myself, who would eat *everything* out of a bowl if you let them, this is strikingly appealing.
Pretty, aren’t they? I would like to have them all – for serving and eating as well as for recipe shoots.
After the presentation we were treated to a Midsommar Feast. I finally got to try the vegan GRÖNSAKSBULLAR, a meatless take on IKEA’s classic KÖTTBULLAR, that are served with a side of quinoa. They were good if not spectacular in a life-changing way, but the mere fact that they exist – that I can eat proper food at IKEA again – is enough to make me happy.
Unfortunately, there wasn’t room for everyone at the main table and Yvonne from Freude am Kochen and myself were shown a set of tables a bit off.
The hint of sadness that may have ensued was quickly alleviated by the heavy-laden buffet that not only held GRÖNSAKSBULLAR and quinoa for us but also delicious peaches, grapes and strawberries for a luscious dessert.
Filled with so much goodness (and plenty of energy) we took a stroll through the shop to have another look at the pots, the pans, the plates and much much more, some of which joined us on our way home.
My favourite products of the new collection are:
The new IKEA catalogue has been available in Austria since yesterday!
Do you already hold the new IKEA catalogue in your hands? What do you think? What are your favourite new products?
Thank you, IKEA Austria, for having me at your event!
*** In cooperation with IKEA Austria ***